Kristin Layman

Account Director

As an accounting major at the University of Alabama, Kristin took her first marketing class as an elective and was instantly hooked. She changed her major and has never looked back.

Her career began at Southern Living in the marketing department of its book division, Oxmoor House. She quickly moved to agencies in Atlanta, where she worked at Ogilvy with clients EarthLink, InterContinental Hotels Group (IHG), and Sara Lee. Transitioning to the client side, she then spent eight years as Marketing Manager for IHG. 

At IHG, Kristin led complex, high-level projects for the Americas marketing team and the IHG Rewards Club, driving revenue and stays for nine brands in over 100 countries. She managed the partnerships and co-op marketing funds with Coca-Cola, Visa, American Express and 14 global airlines. While at IHG she won a Gold Adrian award for IHG’s first large-scale co-sponsored consumer campaign with Coca-Cola.

Kristin then led the consumer strategic business unit at Luckie overseeing several accounts including Visit Panama City Beach, Visit Williamsburg, and Marlow’s Tavern. 

Kristin joined Superus Marketing in 2020 and has enjoyed leveraging strategic insights and analytics to drive results across multiple accounts including Southern Lawns, Graham Spray Equipment and Mezzanine Distributors. Kristin is also a proud mom of four and a passionate sideline supporter at her kids’ games.