He has served his clients in their core brand and new product efforts with integrated marketing communication programs. In addition, Bubba has spearheaded a wide range of media buying, primary and secondary consumer research and long-range strategic planning initiatives.
Bubba has extensive experience with blue chip companies such as Reynolds Metals, AT&T, BB&T Financial Services, Schwan’s Bakeries, Kimberly Clark, Hooters Restaurants and McCormick Spices, among many others. He also enjoyed stints at BBDO, Ogilvy & Mather and Media Solutions, where he led the Client Services/Strategic Planning team.
“I’m a strong proponent of a disciplined, strategic approach to marketing & media planning. And it’s always gratifying when we can implement viable, sometimes unexpeced, solutions to our clients’ competitive challenges.”