Taking the name of the company and comparing it to Southern Hospitality,  our Southern Rock video resulted in creative that stands out in the lawncare category and speaks to the target. The lawn care category in Atlanta is very competitive, with dozens of national and local companies vying for attention and business. The category is considered more of a commodity in which consumers.

The team at Southern Lawns were born and bred in the south. They live in the neighborhoods they service. They’re part of the community. They’re real people. Neighbors serving neighbors.

Taking the name of the company and comparing it to Southern Hospitality, Southern Rock and Southern Lawn Values resulted in creative that stands out in the lawncare category and speaks to the target.