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When it comes to marketing advice, we’ve got no shortage of experience that we’re eager to share with you. Our blog provides actionable tips that will help you tackle some of your most challenging marketing questions.

11 Questions to Ask Before Signing with an Ad Agency

You've made a big decision: you're outsourcing your marketing to an ad agency. This is a significant step for your business, especially if you’ve been managing marketing in-house or with limited...

Who’s Minding the (Marketing) Store?

In today’s fast-paced business environment, marketing is often one of the most critical functions for a company's growth. Yet, all too often, CEOs make decisions about hiring ad agencies or...

Top 4 Tips for Obtaining and Effectively Spending Co-op Dollars

Co-op funds offer a win-win marketing solution for businesses and their partners alike. Both companies benefit from strategically using co-op money, but it can be difficult to manage since every...

Ten Things You Didn’t Know About Advertising in the Mid-1980s

If you worked in advertising in the 80s, you’ll take this nostalgic trip with me. If you weren’t even born at that time, you’ll wonder how we got anything done without technology – except...